Search Engines Don't Have Taste

To avoid being stuck in games of semantics, I'll clarify that I think that they don't have good taste. What is taste? Taste is a set of preferences. I prefer running to rowing, for instance. Taste is, by definition, personal. I have my own tastes and you have yours. What is good taste? This is where it gets tricky. My best definition is: preferences that identify and maximize inherent quality. Here we get into murky waters in an attempt to define Quality or "good design." I'll leave that up to the reader. For now, we'll use the description: "you know it when you see it."

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Why You're In An Echo Chamber

I’ve recently noticed that despite my best efforts, I’m fed the same content from the same people at the same cadence. It’s an echo chamber that is hard to escape. I thought about how to break out of this loop and came up with the following mental model and solution.

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Search and Distract

There's a process that is always running in the back of my brain. It's probably an artifact of the internet. But I'm not ruling out the possibility that it's a part of the human experience.Whenever there is a hint of boredom, my brain makes it the primary process. It's pretty simple. I call it Search and Distract

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The Edit Is What Matters

Everyone participates in the creative process. If you're a writer, filmmaker, graphic designer, or one of the other traditional creative types, this is a given. For the rest of us, it's not so obvious. But if you squint hard enough, every email and power point presentation follows the same creative steps.

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