The Edit Is What Matters

Everyone participates in the creative process. If you're a writer, filmmaker, graphic designer, or one of the other traditional creative types, this is a given. For the rest of us, it's not so obvious. But if you squint hard enough, every email and power point presentation follows the same creative steps.

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The internet has made us all venture capitalists whether we like it or not. Venture capitalists play a game of asymmetric returns. The vast majority of investments fail. But a few winners more than make up the difference (and add a healthy profit margin).In the same way venture capitalists place bets knowing most will fail, internet creators play the same game. Most content created on the internet will never be seen. It will never be shared. It will never be noticed.

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